Sunday, November 11, 2012
Project ORCA failed...
In class we discussed how if a person running for president decided to buy everyone an Iphone, than he/she would win the election. While, Romney did not buy every single American an Iphone, or win the election, he did create an app for smart phones. This app was called ORCA, and it was designed to see who would vote for Romney, and who Romney's campaign still needed to contact. Unfortunately, there was a lot of technical issues with the app, and was rather a burden, than an asset according to an article from NPR. Currently, the US is moving towards a more technical advanced society, as such, I wonder, if ORCA did run smoothly, would it have changed the results of the election? Also, I am curious to see how future candidates will use technology for their campaign?
Now, on the other hand, Obama, our president, chose a more direct route for his campaign, through face-to-face contact. 1 MILLION people volunteered for Obama's campaign to help get people to vote for him through knocking on doors and making phone calls! Harold Pollack, one of Obama's volunteers, said he, "Knocked on hundreds of doors, and made many more phone calls" to persuade people to vote for Obama. This more personal route seemed to have helped Obama in the long run. Therefore, I am now wondering weather if ORCA, if ran smoothly, will become a very sufficient way of getting votes, or if a more direct route, like Obama did, will always be just what Americans appreciate more?
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Alex, I think this is very interesting that Romney decided to create the OCRA app rather than a more personal approach. This can also bring up the fact that more generations today are becoming much more involved in technology. If this app did not have technical difficulties, I think it still would have been hard to get through to some voters because not everyone can have access to the app or they may not even know how to use a smartphone with the app. Making a more personal campaign, as we have seen, is much more successful because people can feel that they are involved in something they believe is important to them and they are necessary in order for that campaign to come through in the end. If Romney had taken a more direct route, even though we will never know, this may have helped him get through to some questioning voters.
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